Great Advice for Authors from Seth Godin

Smart, encouraging advice! Don't know who Seth Godin is? Bio, here.
"With more than 75,000 books published every year (not counting ebooks or blogs), the odds are actually pretty good that you've either written a book, are writing a book or want to write one.
Hence this short list:
* Lower your expectations. The happiest authors are the ones that don't expect much.
* The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you'll need later.
* Pay for an eidtor editor. Not just to fix the typos, but to actually make your ramblings into something that people will choose to read. I found someone I like working with at the EFA.
* One of the things traditional publishers used to do is provide really insightful, even brilliant editors (people like Fred Hills and Megan Casey), but alas, that doesn't happen very often. And hiring your own editor means you'll value the process more."
You can read all 19 advice points here!